WHAT CONSTITUTES A HIGH QUALITY
PROFESSIONALLY DONE PRESS RELEASE
Press releases must be formatted properly. One page of 400 to 500 words with the correct style and tone is proper, making it easier to read and research. An effective press release needs to have compelling HEADLINES with keywords that are well chosen. Remember - writing is about communications ! Your message needs to be clear and easy to read and should be written in AP (Associated Press) style so that addresses, numbers and datelines are consistent.
When telling a story, the way in which you tell it matters. It's important to convey your message in a way that excites your readers. We will use the appropriate tone to engage and connect with your audience:
* Conversational - A conversational tone is casual and gives the
writing more personality. Your story should still be newsworthy
and factual.
* Journalistic - This tone will give your press release an
authoritative feel. It's formal, and straight to the point.
This style eliminates the need for flowery prose.
People engage with companies they have a connection with. Providing relevant information along with your release helps give your story more context, so, include key dates notable people involved and relevant statistics. The easier your release is to read and research, the more likely it is to get picked up by media.
We at Lockhart Communications work closely with our clients so as to understand the objectives of the organization, capturing the culture of the organization, so press release are professionally composed and build significant brand awareness.
Our Copywriters
Our network of copywriters have diverse experience all coming from different industries so that we can match a clients' copywriting needs with the right person. Whether arts and entertainment or business and manufacturing we have the capacity to write quality press releases that resonate with the reading audience and reflect the true values of an organization.
Mr. Richard E. Lockhart is our chief copywriter. He is a veteran business person with extensive experience in publication management, sales management and organizational management.
He has written extensively and been published in nationally distributed publications.
www.linkedin.com/in/lockhart44
His writing interests include Scottish history, having written content articles for
The Scots' Charitable Society, of which he is a member and past president, for a number of years and as Clan Historian for The American Clan Lockhart Society. He writes a regular column in the Society's newsletter, "The Talisman". He regularly authors content articles, promotional pieces and advertising copy for his clients.
